Kate Endress Doerksen, CEO and Co founder, Ditto

Kate Endress

Starting a company requires an inhumane amount of hours and you are often so excited about it, you’d rather work on it than do other things. But months and months of grueling hours becomes counterproductive and founders fatigue is real. Take care of yourself by getting 8 hours of sleep per night and working out regularly. 1)Our innovative, interactive 3D video try-on technology lets customers see if the glasses actually fit them before they buy. Our competitors use 2D pictures that don’t scale the glasses properly and aren’t interactive. Endress doubled as an academic, graduating summa cum laude in 2005 with a business plan already underway.

  • Kansas will tip-off the Big 12 season next Wednesday, Jan. 5, when it travels to Austin, Texas to take on the Texas Longhorns.
  • One of the first to create a profile and try it out was Jonathan Coon, CEO of a company called CONTACTS.
  • DITTO’s technology measures a user’s face by homing in on pupils, ears, cheekbones, ears and other facial landmarks, and then came back with images of dozens of different pairs of glasses that might be a good fit.
  • DITTO was founded in 2011 by Kate Endress, Sergey Surkov, and Dmitry Kornilov.
  • And he thinks that through his equity deal, he has found an untapped market opportunity.
  • I admire Anne Bonaparte, CEO of Xora, and Jessica Herrin, CEO of Stella & Dot, for being two great examples of women who prioritize their life very well.

I love reading books about great leaders and seek out advice and feedback of how I can be better. I hope I look back in a few years and smile knowing I’ve led DITTO with purpose and passion. My experience as a leader on the court gave me the confidence to be one in the business world. I was a highly recruited high school women’s basketball player until I suffered a serious stress fracture on my vertebrae during my junior year.

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Senior Aquanita Burras and junior Kaylee Brown each recorded career-high scoring nights. Burras led the charge with a game-high 20 points on 8-of-12 shooting, while Brown added 19 points. In spring 2012, Ditto launched its software, which lets users virtually “try on” glasses using a computer webcam. One of the first to create a profile and try it out was Jonathan Coon, CEO of a company called CONTACTS.

  • I am a huge online shopper but eyewear was one category where I just wasn’t comfortable buying online for a few reasons.
  • This is awesome.” I love hearing customer stories from people who think they have a unique head size and were finally able to find a pair of glasses they really love.
  • DITTO’s product line included prescription and non-prescription designer eyeglasses and sunglasses.
  • Emily, a model with Ditto.com, shows customers how to capture video of their face to digitally try on eyewear.
  • But her tiny startup, Ditto Technologies, and its 15 employees faced a problem, one that stung a little extra given Endress’s Hoosier roots.
  • Opinions expressed by interviewee participants are their own.

A talk with Kate Endress founder of DITTO, the 3D technology that allows you to virtually try on eye-wear from the comfort of your home. Please share a few business tips and advice for first-time entrepreneurs. Junior Erica Hallman scored 16 points, while fellow junior Crystal Kemp recorded her fourth double double of the season as she posted 14 points and grabbed a career-high 18 rebounds. Emily, a model with Ditto.com, shows customers how to capture video of their face to digitally try on eyewear.


Most of them just allow you to upload a picture and they Photoshop the glasses on top. https://www.wave-accounting.net/ They don’t size the glasses properly, and they look too cartoony to be helpful.

Kate Endress

I became jaded that we did more financial engineering than true value creation, and I was craving soul-satisfying work that involved getting my hands dirty and building something valuable. I decided I needed to be a hands-on operator and build a product I believed in.

Leaders for Life

I spent countless hours watching and listening to people buying glasses in retail stores or optometrist offices. Kate Endress is the founder ofDITTO,a 3D technology that allows you to virtually try on eyewear. Kate and her new startup have been featured on both Marshable and Techcrunch and today, Kate is sharing her startup story, as well as a few entrepreneurship advice for new entrepreneurs. I admire my sole female investor, Sonja Hoel Perkins, who worked her way up to the top of her venture capital firm without a female peer group and then turned around to start Broadway Angels, to back women in information technology.

  • The company carried brands such as Ray-Ban, Persol, Chloé, TAG Heuer, and Vera Wang, as well as niche fashion and boutique brands like Jason Wu, Selima Optique, Alain Mikli, Anglo American, and John Varvatos.
  • Six months after that, CONTACTS sued Ditto for infringement on that very patent.
  • Endress moved to undo the four layoffs, and focus more on business.
  • Ditto eventually escaped its predicament, but its story hardly bodes well for other startups.
  • We’ve come a long way in the past 6 months and are excited that over 50,000 people have made their DITTOs.

I don’t love the idea of ‘seeking a mentor.’ I like getting support from authentic, naturally formed relationships with friends, family and investors. I have a few female friends in particular who are also starting their own businesses so I have a network of people around me when I need to vent, swap stories or ask for an opinion. I am not a fan of the term «work/life balance» and the discussion of «having it all». I am a fan of talking honestly and openly about trade-offs that make sense for your specific family and situation.

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